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A Year of Content for Cottage Bakers
365 Inspiring Prompts to Grow Your Local Baking Business & Engage Your Community

Struggling to keep up with daily content creation for your cottage bakery? Let us take the stress out of social media planning with One Year of Content for Cottage Bakers—a digital guide packed with 365 creative prompts designed to fuel your online presence all year long.

Whether you're posting on Instagram, writing email newsletters, or sharing stories, this guide provides the perfect mix of engaging ideas to help you connect with your local community. From satisfying flooding videos to behind-the-scenes glimpses, fun baking tips, seasonal offers, and heartwarming stories, these prompts will keep your content fresh, relatable, and fun.

What’s inside?

365 Ready-to-Use Prompts: One for every day of the year—designed to spark creativity and inspire consistent posting across social media, blogs, and email marketing.
Engagement-Boosting Ideas: Share recipes, customer shoutouts, relatable/ humor posts, and more to foster deeper connections with your followers.
Seasonal Content: Celebrate holidays, local events, and "come along with me" content that resonates with your community.
Build Your Brand Story: Share the heart behind your bakery, your inspiration, and your journey, helping local customers feel more connected to your business.

Why You Need It

Save Time: No more guessing or scrambling for ideas! Grab a prompt and use it right away! This is perfect for batch working and scheduling in advance, especially when you're heading into a busy season!
Increase Engagement: With fun and relatable content, you’ll encourage likes, comments, and shares that grow your local following (no need to go viral here- you win when you reach the locals).
Strengthen Relationships: Consistent, engaging posts help potential customers feel like they know you—building trust and loyalty over time. Trust = customer for life.
Rinse and Repeat: Many of these prompts can be used over and over using new photos or video content. (For example: If the prompt instructs you take a photo of a "naked" Halloween cookie and have your followers guess the cookie shape... you can "rinse and repeat" this content for every season!)

Get One Year of Content for Cottage Bakers today and take your social media game to the next level with content that’s as irresistible as your cookies!

*There are prompts for every day of the year with brief descriptions on how to execute this prompt. It's designed to spark creativity, it is NOT 365 done-for-you social media posts where you copy and paste each day.

*This guide is not meant to replace all of your normal content. If you have a presale open, talk about it! If you have an event coming up, share about it! But when you need inspiration or ideas for engagement posts, use the guide! It will help you stay consistent with posting!

*There are no images included in this guide. You are encouraged to take your own photos and videos with your own branding/unique twist for social media posts.

*This guide was designed specifically for cookie artists, but bakers who specialize in other desserts can easily swap out "cookies" in the prompts for cakes, macarons, sourdough, etc.

*Practice makes progress. The biggest key to success on social media is consistency.

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